The Death of Micro-Audience Targeting: How Meta Andromeda Reshapes Campaign Structure
The Meta Andromeda update marks one of the biggest transformations in the history of digital advertising. For years, Meta’s ad ecosystem revolved around micro-audience targeting—where advertisers manually segmented users by interests, age, demographics, and behaviors. But that era is now coming to an end. With the Meta Andromeda campaign structure, Meta has replaced granular control … Read more
